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The math is compelling. Most of the people in the world are not your customers. They haven't even heard of you actually. And while many of these people are not qualified buyers or aren't interested in buying your product, many of them might be - if only they knew you existed, if they could be convinced that your offering is worth paying for.
—
Small is the New Big
(book)
by Seth Godin
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| Language: | English |
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